About Us

'Lenovo The Do Champion', a pioneering training program for the frontline sales force of resellers witnessed its inaugural sessions in 2010 and culminated with the Grand Finale. This program has been conceived and organized as an independent training platform for the chanel by VAR magazine, the leading channel magazine in the MEA region.

The event is formatted as a championship and recognizes the champion of champion in addition to the top ten champions. This is done through a very systematic grading system including evaluations from Jury comprising industry representatives. `In Search of a Champion` has been lauded by several luminaries of the industry for the utility functionality it serves as a training platform for the channel. Participants have been quite enthused to have got the attention they have always deserved.

In 2011, the event is expected to get bigger and better; the 2011 edition will run throughout the year. The learning from the first edition has also helped to fine-tune the platform. Indeed the confirmations form several vendors already confirms how the event is perceived as a serious engagement platform with the frontline salespeople for them.